brand design
Branding encompasses everything from the company’s logo, typography, colour scheme and design elements to its website, marketing materials, and packaging.
The visual identity of a company is one of the most critical components of it’s overall branding strategy. It is the visual representation of the company and serves as a cornerstone for its marketing efforts.
a key aspect
…of the company’s brand helps it stand out from the competition and communicate its values and personality to its customers. The first component of a visual identity deliverable is exploratory brand development. This process involves developing a cohesive brand story and identity that reflects the company’s values and personality. The visual identity needs to be consistent with the company’s overall brand concept and outlet design. The exploratory brand development process includes brainstorming sessions, research, and analysis to determine the best visual approach for the client.
the next step
…is brand identity design. We will create a range of directions for the company’s logo, typography, colour scheme, and design elements.
Once this process is complete, the next step is the creation of a full Tier I menu design. The menu design should be in line with the beverage concept and overall outlet design. Our team will create a range of options for the menu design, including simple hand or generated illustrations, interactive elements and customizations. The menu design is an essential component of the outlet and needs to be eye-catching and easy to understand.
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