concept creation
This process involves the creation and refinement of the overall concept direction for the main bar, including the beverage program. The main goal of this service is to develop a unique and compelling concept that sets the bar apart from its competitors and provides a memorable experience for guests.
ideation
Coming up with a clear concept direction for the venue involves brainstorming and ideation sessions to create a concept that aligns with the client’s goals and objectives.
The concept should be unique and memorable, while still being feasible and executable. This concept direction will serve as the foundation for all other aspects of the venue’s design, including the food and beverage program narrative, and programming.
Once the overall concept direction has been established, the next step is to create a detailed concept direction for the food and beverage program. This includes developing a unique and creative cocktail menu that aligns with the venue’s overall direction. The narrative sets the tone and voice of the venue and helps to create a cohesive and immersive experience for customers. The programming includes a range of rituals and activities that enhance the customer experience.
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